Describe what are the factors M&S should consider while setting their new products price Transcribed Image Text: Finally, as a business that is conscious of

Describe what are the factors M&S should consider while setting their new products price Transcribed Image Text: Finally, as a business that is conscious of its CSR credentials, M&S has provided its
people with guidance and information about the company values. To replace a number
of separate documents, the company has developed a new consolidated M&S Code of
Ethics that sets out its values and the responsibilities the company has to its customers,
employees, shareholders, suppliers, the government, communities and the
As a marketing manager for M&S
answer the following
1. Identify what are the proper promotional tools M&S should use while
communicating with their customers?
2. Mention 2 growth strategies that M&S can use to secure its profits over time?
3. Describe what are the factors M&S should consider while setting their new
products price
4. Define what is meant by marketing mix? And discuss how should M&S use its
marketing mix in a synergistic way?
5. Define what is meant by market segmentation and select 3 factors that M&S can
use to segment “Per Una” market?
6. What are the factors M&S should consider in order to communicate their new
customers the high quality of their customer services inside their retails?
Good luck Transcribed Image Text: Marks & Spencer
Marks & Spencer (M&S) is one of the UK’s leading retailers, with over 15 million people
visiting its stores each week. The organization sells a wide range of stylish, high quality,
high value clothing and home products, and an extensive range of foods of very good
quality. Its products are responsibly sourced from suppliers that the company trusts.
It is a publicly owned company with around 290,000 shareholders, many of whom are
customers and present and past employees. Virtually all of its products are own-brand,
allowing the organization to work with 1,900 suppliers around the world to meet its
corporate social responsibility (CSR) standards.
The company employs 65,000 people and has over 450 UK stores, including 43 food
franchise stores. It also has a growing international presence, with 198 M&S branded
franchise stores in 30 territories worldwide, and wholly-owned stores in Hong Kong and
the Republic of Ireland.
Policy and Problems
In the 1920s, M&S introduced the then-radical policy of buying direct from
manufacturers, and registered its own label, St Michael. Eventually all the products sold
by M&S went out under the St Michael brand.
The company had a policy of buying British goods only, and commissioned
manufacturers to produce items to M&S designs and specifications. The company’s
fortunes dipped in the 1980s, partly due to: overpricing the policy of only buying British
goods, and the policy of not accepting credit cards (except their own).
The company has also worked hard to lose its somewhat dull image and attract a
younger audience. Lively advertisement campaigns, new product ranges and store
redesigns have all been aimed at revitalizing the corporate image, while still retaining a
degree of differentiation from other retailers. The Per Una range of clothing has been
introduced as a younger-looking line, whilst still retaining M&S’s reputation for quality.
Staff Welfare
The company has always had an enlightened attitude to staff welfare, providing health
care, canteens, hairdressing services and even holidays for staff. This has ensured a
committed and loyal workforce. Following requests from employees, M&S has
introduced more training opportunities, which has ed its employees to develop new
skills and maintain the company’s reputation for very good products, value and service.
The training program has involved over 58,000 of M&S employees.

Give us your instructions.
Select the type of service you need: writing, calculations, or programming. We’ve created an intuitive order form that tells you what information to enter and where, so make sure to fill out each required field. Also, make your requirements as specific as possible. Don’t rush! Take your time and explain everything in detail how it works.

Proceed to checkout and enter your credit card details or PayPal login, how to pay. Follow the payment provider’s instructions to confirm the transaction.
Now your order is in our system! We’ll start processing it right away.

Place Your Order

Contact Us

Frequently asked questions
Is your service confidential?

When you place an order with our company, we ask you to provide us with such personal information as your name, phone number, and email address. We need this data to keep you updated on the important things related to your order or account.

Is there a possibility of plagiarism in my completed order?

We complete each paper from scratch and in order to make you feel safe regarding its authenticity, we check it for plagiarism before its delivery. To do that, we use our in-house software, which can find not only copy-pasted fragments but even paraphrased pieces of text. Unlike popular plagiarism detection systems that are used by most universities (e.g., we do not report to any public databases—therefore, such checking is safe.

We provide a plagiarism-free guarantee that ensures your paper is always checked for its uniqueness.

Is there a money-back guarantee? If yes, how can I receive a refund?

You can certainly get your money back in several cases. You can receive a full refund if you have paid for your order twice or if you have placed two identical orders. In case your paper was late or the quality of the paper does not correspond to your expectations, you will get compensation for these issues.

Do you keep a database of pre-written essays?

No, we do not have such a database. All papers you order from us are written from scratch. This means your paper is unique and has never been published before—neither will it be published after we deliver it to you.


When will my custom paper be done?

While placing an order with WritersHub, you can choose a period of time within which a paper should be delivered to you. The countdown until the specified deadline starts automatically from the moment we receive your payment in our system. For example, if you pay for your order at 6pm on Monday and choose a 3-day delivery option, you will receive your custom paper by 6pm on Thursday.

Remember that a writer needs a sufficient amount of time in order to conduct thorough research. Therefore, please choose the most suitable deadline when you place an order. Moreover, the later you need your paper to be delivered to you, the cheaper it will be. Thus, you will be able to save your money while your writer will have enough time to work on your order and ensure its quality.

Make sure you upload all the additional materials at the very beginning. If you fail to do that, the deadline for your order will be postponed as well.

I haven’t received my custom paper by the deadline. What should I do?

Let us know immediately about that. You can do it by writing a message on Facebook or email us. Our support manager will carefully examine your order and will assist you with it right away. The reasons for late delivery may vary from time to time. It can happen that you have entered a wrong email address or your spam filter does not allow you to receive emails from us. It is also possible that the writer is waiting for your reply and can not continue working without your assistance, or we are checking the work for plagiarism. Whatever the case may be, contact us if you have any problems with getting your order on time.