Hello, I am looking for someone to write an article on Hybrid Brand Strategy Report. It needs to be at least 500 words.

Hello, I am looking for someone to write an article on Hybrid Brand Strategy Report. It needs to be at least 500 words. Hybrid Brand Strategy Report a. Marketing Horticultural Products Marketing involves a research of what the customers need and want and supply it to them. Whereas marketing involves deep research of the market needs and requirements, horticultural products do not give ample time for this research. This is because horticultural products are highly perishable (Kim & Kai 2000). The implication of this is that all the market search and logistics in this sector are made even before the product are ready. This is different from the fast-moving consumer goods which can be displayed to search for consumers due to their extended shelf life. Horticultural products, therefore, demand quick marketing and a relatively short supply chain (Tollens et al. 2000).1 b. Branding Horticultural ProductsBranding has for a long time been known to be a rather effective instrument in creating consumer loyalty for new and existing products. A branded product has 65% chance of fetching high market in the prime market and 78% in restaurants (Brakus et al. 2009). For a product with a strong brand name, consumers tend to pull towards it. The low-grade horticultural products can be distributed to hotels and institutions (Sprott et al. 2009). There is, therefore, the need to develop a brand for horticultural products such as fruits and vegetables. This is because with the target market involving the five-star hotels, and prime shopping centers, having branded products is more profitable that having unbranded commodities (He et al. 2012). 2 c. Secondary Brand AssociationAuxiliary brand affiliation is characterized as interfacing a brand with some other business that may influence the production of new brand relationship with the organizations additionally impact existing affiliations (French & Smith 2013). It is more like a component of showcasing marking. Brand picture, brand mindfulness, and brand importance have their immediate effects on brand value. Brand affiliation transmits the value of different organizations to the brand in thought. Customers judge the brand esteem on the premise of brand components that are related straightforwardly and principally with the hidden item, for the case, physical highlights, bundling and hues, and instrumental qualities (Severi & Ling 2013). Be that as it may, these judgments can likewise be taking into account auxiliary or aberrant affiliations, which allude to affiliations identified with organizations instead of specifically associated with judge an item. These organizations incorporate different organizations, their nations of the root, circulation channels, representative, and brands (Chen 2001). The association of brand to the auxiliary element or business reasons to make the optional brand relationship as this substance has its own picture and information structure in the brains of customers. Subsequently, to get brand esteem, the customer can acquire data from diverse data sources rather than a complete item itself. At the point when nature of the item starts to make consistency or when judgments include low-inclusion exercises, optional brand affiliation gets to be imperative (Till et al. 2011).In brand association, a new brand is lightly linked to an existing brand. This does not happen to create financial benefits but to ensure that the new brand uses the existing brand as a background image or symbol (Severi & Ling 2013). Secondary brand association for Bango will involve processed fruit brands such as Del Monte and Tropicana. The brand association will assist in making the new brand associated with known products and hence relating its perceived qualities to that of the known entity.ReferencesChen , Arthur Cheng-Hsui , 2001. Using free association to examine the relationship between the characteristics of brand associations and brand equity. Journal of Product & Brand Management, 10, pp.439–451.Brakus, J.J., Schmitt, B.H. & Zarantonello, L., 2009. Brand Experience: What Is It? How Is It Measures? Does It Affect Loyalty? Journal of Marketing, 73, pp.52–68.French, A. & Smith, G., 2013. Measuring brand association strength: a consumer based brand equity approach. European Journal of Marketing, 47, pp.1356–1367. Available at: http://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=47&issue=8&articleid=17093267&show=html.He, H., Li, Y. & Harris, L., 2012. Social identity perspective on brand loyalty. Journal of Business Research, 65, pp.648–657.Kim, J. & Kai, S., 2000. Problems of field collector’s marketing activity for fruits and vegetables, also counter-plan in Korea. Science Bulletin of the Faculty of Agriculture, Kyushu University, 55, pp.83–92. Available at: ://CABI:20013155924.Severi, E. & Ling, K.C., 2013. The mediating effects of brand association, brand loyalty, brand image and perceived quality on brand equity. Asian Social Science, 9, pp.125–137.Sprott, D., Czellar, S. & Spangenberg, E., 2009. The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale. Journal of Marketing Research, 46, pp.92–104.Till, B.D., Baack, D. & Waterman, B., 2011. Strategic brand association maps: developing brand insight. Journal of Product & Brand Management, 20, pp.92–100.Tollens, E. et al., 2000. New ways for a marketing policy for vegetables and fruits?nCommercialisatiebeleid voor groenten en fruit op nieuwe wegen? CLEO-Schriften, p.85 pp. Available at: ://CABI:20001812730.

Give us your instructions.
Select the type of service you need: writing, calculations, or programming. We’ve created an intuitive order form that tells you what information to enter and where, so make sure to fill out each required field. Also, make your requirements as specific as possible. Don’t rush! Take your time and explain everything in detail how it works.

Proceed to checkout and enter your credit card details or PayPal login, how to pay. Follow the payment provider’s instructions to confirm the transaction.
Now your order is in our system! We’ll start processing it right away.

Place Your Order

Contact Us

Frequently asked questions
Is your service confidential?

When you place an order with our company, we ask you to provide us with such personal information as your name, phone number, and email address. We need this data to keep you updated on the important things related to your order or account.

Is there a possibility of plagiarism in my completed order?

We complete each paper from scratch and in order to make you feel safe regarding its authenticity, we check it for plagiarism before its delivery. To do that, we use our in-house software, which can find not only copy-pasted fragments but even paraphrased pieces of text. Unlike popular plagiarism detection systems that are used by most universities (e.g. Turnitin.com), we do not report to any public databases—therefore, such checking is safe.

We provide a plagiarism-free guarantee that ensures your paper is always checked for its uniqueness.

Is there a money-back guarantee? If yes, how can I receive a refund?

You can certainly get your money back in several cases. You can receive a full refund if you have paid for your order twice or if you have placed two identical orders. In case your paper was late or the quality of the paper does not correspond to your expectations, you will get compensation for these issues.

Do you keep a database of pre-written essays?

No, we do not have such a database. All papers you order from us are written from scratch. This means your paper is unique and has never been published before—neither will it be published after we deliver it to you.


When will my custom paper be done?

While placing an order with WritersHub, you can choose a period of time within which a paper should be delivered to you. The countdown until the specified deadline starts automatically from the moment we receive your payment in our system. For example, if you pay for your order at 6pm on Monday and choose a 3-day delivery option, you will receive your custom paper by 6pm on Thursday.

Remember that a writer needs a sufficient amount of time in order to conduct thorough research. Therefore, please choose the most suitable deadline when you place an order. Moreover, the later you need your paper to be delivered to you, the cheaper it will be. Thus, you will be able to save your money while your writer will have enough time to work on your order and ensure its quality.

Make sure you upload all the additional materials at the very beginning. If you fail to do that, the deadline for your order will be postponed as well.

I haven’t received my custom paper by the deadline. What should I do?

Let us know immediately about that. You can do it by writing a message on Facebook or email us. Our support manager will carefully examine your order and will assist you with it right away. The reasons for late delivery may vary from time to time. It can happen that you have entered a wrong email address or your spam filter does not allow you to receive emails from us. It is also possible that the writer is waiting for your reply and can not continue working without your assistance, or we are checking the work for plagiarism. Whatever the case may be, contact us if you have any problems with getting your order on time.