Select one element of the Marketing mix and discuss how marketing research could help that area. 350 words, citations and references plz. For reference ISBN: 978-87-7681-643-8The Marketing MixLesson ObjectivesBy the end of this lesson, students should be able to:Be familiar with the various approaches to Marketing StrategyBe able to create and implement a Strategic Marketing PlanHave a working knowledge of Product, Place, Price and Promotion StrategiesUnderstand the relationship between Marketing and other functional areas
Select one element of the Marketing mix and discuss how marketing research could help that area. 350 words, citations and references plz. For reference ISBN: 978-87-7681-643-8 The Marketing Mix L
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