The attach file is the case study for the assignment.Read the Keurig case study located in the section titled Case Studies in your textbook concerning the following situation:This case describes a new product success story, set in a competitive business climate. Keurig was one of the companies to commercialize an innovative technology that allowed people to brew one cup of coffee at a time. Keurig was established in 1992. The word, Keurig, means excellence, and it has been the guiding principle behind its products and services. Keurig patented its single serve brewing system and first entered the office coffee service, or Away From Home (AFH), marketplace in 1998. In 2003, Keurig became one of the first to enter the At Home (AH) marketplace with a single serve brewing system designed for use in the home.By 2010, 25 percent of all coffee makers sold in the United States were Keurig branded machines. Keurig is regarded as a market leader. However, Keurig faces two major challenges. First, some patents of Keurigs key technologies are approaching the expiration date. Without the protection of the patents, Keurig can lose revenue from the K-Cup portion packs, thus reducing GMCRs coffee sales. Keurig can also lose royalties from other roaster coffee sales using Keurigs technology. The second challenge is the perceived environmental impact of the K-Cup portion packs. It will need to be addressed to prevent erosion of Keurigs position in the marketplace.An evaluation of Keurigs business-level strategy, competitive rivalry, and SWOT analysis will aid in the discussion and weighing of strategic options available to Keurig. The results of the analysis can then be used to establish and support a strong set of recommendations seeking to ensure a continuation of Keurigs strong performance and top market position. Assess Keurigs business-level strategy. Has the companys business-level strategy been successful? How does Keurigs strategy stand up against competitive rivalry in the industry? Review the important elements of Keurigs external and internal environments. Analyze key factors in the SWOT analysis. Evaluate Keurigs s international strategy and its use of alliances to achieve company objectives. Weigh the challenges confronting Keurig. What are the greatest risks for Keurig? What recommendations can be made to support Keurigs growth and profitability objectives?Submission Details:Present your analysis as a 34-page report in a Microsoft Word document formatted in APA style. Support your responses with examples. Cite any sources in APA format.
The attach file is the case study for the assignment.Read the Keurig case study located in the section titled Case Studies in your textbook concerning the following situation:This case describes a n
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